GUESS / BASECAMP

COMMUNITY & ENGAGEMENT

WE SUCCESSFULLY INTEGRATED THE LOCAL SKATE SCENE INTO EVERY ACTIVATION, GENERATING MASSIVE BUZZ AND MAXIMIZING BRAND REACH. BY FOSTERING A FOUNDATION OF GENUINE GOODWILL, WE DROVE ORGANIC CONTENT CREATION, RESULTING IN AUTHENTIC MOMENTS CAPTURED ACROSS STORIES, POSTS, AND REELS.

DIGITAL STRATEGY & REAL-TIME IMPACT

WE AMPLIFIED THE BRAND’S VOICE THROUGH A STRATEGIC DIGITAL ROLLOUT DURING THE INVITATION, TOUR, SKATEPARK ACTIVATIONS, AND BASECAMP PHASES. OUR STRATEGY INCLUDED:

• BRANDED HASHTAGS & MENTIONS: SEAMLESS INTEGRATION WITH PAID INFLUENCERS AND THE GENERAL PUBLIC.

• REAL-TIME COVERAGE: CONSISTENT SOCIAL MEDIA PRESENCE HIGHLIGHTING GUESS ORIGINALS THROUGHOUT MEXICO CITY.

• AUTHENTIC STORYTELLING: LEVERAGING HIGH-IMPACT VISUALS TO CEMENT THE BRAND’S PRESENCE IN THE LOCAL CULTURE.