HOF
adidas Originals
HOME OF CLASSICS
In the early 2000s, being the coolest kid on the block was no easy feat. Unless you had a hookup in the US, your go-to spot was the local flea market. These were treasure troves where you could spend hours hunting for that one-of-a-kind piece that would make you stand out. And let's not forget about classic Adidas sneakers - they were the holy grail for many of us, the key to rocking the same look as our favorite music videos and skate clips.
CORE CREATIVITY
THE CAMPAIGN FEATURES CONTENT DIVIDED INTO FOUR SEGMENTS, EACH HIGHLIGHTING A STREET TREND THAT EXPLODED IN THE EARLY 2000S AND IS NOW BEING REINVENTED BY THE NEW GENERATION THROUGH A CONTEMPORARY LENS.
SKATEBOARDING
GRAFFITI
RAVE
COLLECTING
WARP
THE CAMPAIGN FEATURES CONTENT DIVIDED INTO FOUR SEGMENTS, EACH HIGHLIGHTING A STREET TREND THAT EXPLODED IN THE EARLY 2000S AND IS NOW BEING REINVENTED BY THE NEW GENERATION THROUGH A CONTEMPORARY LENS.
